31 December 2020 - After disruption caused by COVID-19 in 2020, the global poultry industry will face additional challenges in 2021 and will need to prepare for a tough year, especially in H1, says Rabobank in its new RaboResearch 2021 Poultry Quarterly.
“Looking forward, we see four main challenges for the global poultry industry: ongoing COVID-19 impacts on markets, high and volatile feed prices, China’s African swine fever recovery, and the northern hemisphere avian influenza crisis,” said Nan-Dirk Mulder, Senior Analyst – Animal Protein.
According to Rabobank, the disruptive factors will require traders to refocus. Falling demand in China and Vietnam will push traders to find other markets, which will depress global markets in H1. In H2, stronger control over the spread of COVID-19 may lead to a gradual recovery of foodservice markets.
"The ongoing tough economic conditions will challenge all poultry companies and will require a very disciplined supply strategy and a strong focus on procurement and cost control," Rabobank said.