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Recruitment: Strategic Marketing Director – Additives in Animal Nutrition/Animal Health (AB Vista)

Source: AB Vista via Feedinfo

 Company   AB Vista
 Location  Flexible on location, based in Europe
 Date  Posted 12 May 2023
 To apply  Click here to apply


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We are looking to fill the following position:

Strategic Marketing Director - Additives in Animal Nutrition / Animal Health


The Role & Key Responsibilities

Job Title: Strategic Marketing Director – Additives in Animal Nutrition/Animal Health

Location: Flexible Europe

We are delighted to offer an exciting new senior leadership opportunity for a proven Strategic Marketing professional with Additive market experience to join our team in a newly created role.

Working closely with our MD and wider leadership team you will use your expert knowledge of the Animal Health and Nutrition market to provide guidance on business planning to develop and deliver growth strategies, enabling us to achieve overall revenue targets and strengthen our business brand globally.

As our Strategic Marketing Director you will focus on future opportunities. What does our market need? Where are the future markets? Where should we invest and continue to grow?

Using strategy, leadership and market data & analytics some of your key responsibilities will include:

- Understanding of market trends and opportunities to support with growth plans and strategic direction of the business
- Provide market analytics/insights to senior leadership team so changes in competitive performance can be monitored and any actions can be taken to identify opportunities or address dips in market performance
- Assisting in the evaluation of potential new acquisitions and subsequent post-merger integration
- Development of value propositions for branding, sales strategy and customer segments and markets
- Working with commercial and sales to drive sales pipelines monitoring effectiveness and using data and analytics to suggest improvements ensuring return on market investment
- Ensure customer insight information is available to the business to inform decision making to support new product development and product management areas.

This is a great opportunity for someone with a solid understanding of strategic marketing within the Animal Health or Nutrition sector to directly contribute to our growth with overall responsibility for strategic, tactical, marketing and branding. We continually look at new opportunities for internal growth, M&A activity, expansion within regions and joint ventures giving you a broad opportunity with freedom to grow this role.

To be successful in this role some of the things we are looking for:

- Demonstrable experience within a senior strategic marketing role working with technical products, from a Feed Additive/Ingredients, Animal Heath or Animal Nutrition background
- Ability to understand customer and competitor considerations in developing strategic options to achieve objectives
- Strong commercial acumen – able to understand how value is created and retained within a market or business
- Strong awareness of key drivers in the external market and ability to source information through external networks
- Experience of using strategic analysis tools providing leadership and guidance through the use of market data, insights and analytics.
- Experience of working with global reach in international markets


For this role we are flexible on location for the right skill set, we are looking for someone to be based in Europe with the ability to travel internationally working closely with leadership and regional teams.

Please note internally this role will be known as – Global Marketing Director

We’re looking for trail-blazers, non-conformists, innovators.

When you join us, you'll do meaningful work and be rewarded fairly for it. From annual salary reviews and incentive bonus, company car/allowance, bonus and long-term incentive plans, ongoing career development and enhanced family, financial and wellbeing benefits – these are just some of the ways we reward you from day one.

About us

We’re AB Vista, an animal nutrition technology company offering pioneering products and technical services to the global animal feed industry. We’re part of the AB Agri community of leading animal nutrition products and services businesses.

As part of AB Agri, the agricultural division of Associated British Foods (ABF plc), we’re passionate about feeding the world responsibly and affordably by making quality animal feed, creating nutrition and technology-based products, and offering data services for the agri-food industry. What sets us apart is how we delight our customers - and that’s because of great people like you. People with different life experiences who share common values. Together we’re building a fair, innovative and inclusive culture.

As a Disability Confident employer, we’re committed to ensuring our application and recruitment processes work for everyone so if you need any additional support (like alternative formats for your application, bringing a support dog to the offices, a sign language interpreter - or anything else) just let us know.

Application Notes

We hope you feel that AB Agri is somewhere you can thrive and so we’d love to hear from you. We get a lot of applications for our roles and sometimes need to close the process early so register your details and upload your CV via our careers website as soon as you can – it will only take a few minutes.

When you do, we’ll ask you some equal opportunities questions just to ensure our recruitment process is inclusive – or show us areas we can improve. This information is anonymised, separate from your application and is never seen by the hiring panel. You can choose not to answer these questions and this won’t affect your application.

Apply today or contact our recruitment team for more information.

Agencies and media sales

AB Agri group politely requests no contact from recruitment agencies or media sales. We don’t accept speculative CVs from recruitment agencies nor accept the fees associated with them